In the last decade no rapper has been on a more sustained heater than Future. With ‘Dirty Sprite 2’ and ‘What a Time To Be Alive,’ the Atlanta native changed the sound of mainstream hip-hop. With ‘HENDRXX’ and ‘Beast Mode 2,’ he took the mask off and crowned himself the Toxic King. This reign continues as “WAIT FOR U,” with Drake featured and Tems sampled, currently dominates radio. His new ‘I NEVER LIKED U’ album is further evidence that his artistic identity is broad and complex. The title comes off like a juvenile text response to being left on read. But it’s also a defensive phrase, a means of shielding true emotions. Future gets away with minimal interviews and a furtive social media presence because he wisely builds a gripping mythology into his music...and because he’s so damn prolific. So who is he? Check the music for answers. The 20-plus albums he’s made in a decade are diary entries, and like any autobiography the lines between truth and fiction get blurry. Like many, we’ve been fans for a while, previously capturing Official Live Performances with him in 2019. When it was determined we should run it back, the Vevo crew linked with Future in Miami, a city that embraces glitz and healthy hedonism. Perfect match all around. We’ve made it easy to catch the 'I NEVER LIKED YOU' vibe by putting his four performances - “PUFFIN ON ZOOTIEZ,” “JUST THE BEGINNING,” “BACK TO THE BASICS, “I’M DAT N**** - all in one video. Long live the Toxic King.
0 Comments